This event is held concurrently with the Art Hong Kong Expo, creating a synergistic cultural momentum. Through a triad model of “Exhibition + Experience + Exchange,” it offers a comprehensive exploration of Africa’s rich artistic landscape. The event aims to build an immersive platform for China–Africa cultural exchange, deepen bilateral economic cooperation, and foster mutual benefit — ushering in a new chapter for China–Africa cultural and trade relations.
| Date： | May 15–18, 2026 |
| Venue： | AsiaWorld-Expo, Hong Kong |
| Organizer： | African General Chamber of Commerce (Greater China) |
| Co-organizer： | Art Valley Limited |
Cultural Exhibition Zone
All 54 African countries will feature dedicated exhibition units, each showcasing the nation’s unique cultural identity and artistic heritage. Visitors will gain an in-depth appreciation of the continent’s vibrant and diverse artistic traditions.
Exhibit Categories:
- Traditional crafts and intangible cultural heritage pieces
- Cultural-themed creative products *
- Paintings and photography works
- Handmade specialty items
* Creative products include West African wax-printed textiles, culturally inspired design items, Maasai woven shawls, and more.
Interactive Experience Zone
1） Dynamic Cultural Performances
- Traditional ethnic dance showcases
- Live African drumming and percussion performances
2） Wonders of Nature & Civilization
- 4K Ultra HD Screening of “The Great African Migration”
XR Immersive Experience
3） “Big Five” African Art Workshop
Under the guidance of African artists, participants will create their own wood carvings or paintings, experiencing the essence of traditional craftsmanship firsthand. These handmade creations are not only one-of-a-kind souvenirs, but also lasting cultural memories and emotional connections to Africa.
4） China–Africa Art Exchange Forum
This forum serves as a high-level platform for dialogue and collaboration between Chinese and African cultural sectors. It fosters deep integration of art and commerce, and acts as a vital bridge for cultural industry cooperation.
Highlights
XR Virtual Reality Experience: Africa’s Natural Wonders — The Great African Migration
Through XR technology, visitors can virtually “step into” the heart of Africa’s Great Migration, witnessing the breathtaking movement of wildlife across vast savannahs. This immersive experience captures the raw beauty and pulse of nature, offering a powerful sense of presence without leaving the city.
What is XR?
XR, short for Extended Reality, is a collective term for immersive technologies that blend the real and virtual worlds. It includes:
- AR (Augmented Reality)
- VR (Virtual Reality)
- MR (Mixed Reality)
XR breaks the boundaries of space and perception, allowing users to interact with virtual content in the real world or enter fully simulated environments—creating unprecedented immersion and engagement.
Application Scenarios (XR in Cultural Practice)
XR technology is widely applied in cultural exhibitions, educational training, digital arts, intangible heritage preservation, and smart tourism. Through immersive and interactive experiences, audiences can travel through historical scenes, explore virtual museums, and participate in hybrid creative performances that merge the physical and digital realms.
XR not only enhances the expressiveness and engagement of cultural content, but also opens new chapters for the cultural and creative industries. It allows audiences to feel the warmth and depth of culture through interaction, achieving a harmonious fusion of technology and humanity.
How to Participate：
Purchase a ticket to experience the XR immersive interactive virtual scene: “The Great African Migration”
Ticket Price: HKD160.00 per person